September 30, 2011
Rare Bird Trading Company Launches Asia And U.S. Operations

RESEARCH TRIANGLE PARK, N.C. – Longistics, a full-service provider of global logistics solutions (, has announced that Vice Chairman Pat Long has launched the Rare Bird Trading Company to help U.S. and China business owners extend their marketplace to overseas retailers, particularly the growing Asian market. Rare Bird Trading, located at World Trade Park in Raleigh, and Rare Bird Trading (Suzhou) Co., Ltd., known as Ru Bi Lin in Suzhou, China, partner with each other to serve as a bridge to businesses and services by assisting them in selling their products and services to China, greater Asia and the United States, including global sourcing, customs assistance, import/export assistance and logistics. Long will continue to serve as vice chairman of Longistics as well as Chief Executive Officer of Rare Bird Trading Company.

Long started Rare Bird Trading to offer assistance, as well as share her developed relationships and knowledge of the retail markets in China, greater Asia and the United States, to businesses in those regions. Her company has partnered with Longistics, a cold chain specialist, to assist businesses participating at the Suzhou Industrial Park International Commodities Exhibition Center in Suzhou, China. The Exhibition Center offers American companies an opportunity to introduce their products or services to the Chinese and greater Asia markets through a permanent, year-round showroom. Rare Bird Trading will be partnering with the exhibiting companies to help market their products and services while in China as well.

“The relationships that we have built over the last five years will help companies build a market in China and greater Asia, in fact the Suzhou Industrial Park alone has 14,500 companies that are potential customers for U.S. products and services,” said Pat Long, CEO of Rare Bird Trading Company and Longistics vice chairman and co-creator. “Our goal is to serve as bridge for joining businesses in these markets and will provide assistance to companies in building relationships with Chinese parties interested in buying U.S. goods and services.”

– Rare Bird Trading Company is located at 10900 World Trade Blvd., Raleigh, NC 27617.

– Rare Bird Trading (Suzhou) Co., Ltd., is located at Room 1916, F/19 #Xiandai Ave. Suzhou Industrial Park, Suzhou, China.

– For more information, visit

Located in Research Triangle Park, N.C., Longistics is a full-service provider of global logistics solutions that specializes in cold-chain logistical support and problem solving services for a broad range of pharmaceutical manufacturers and distributors of high value, high security products. A leading provider of third-party logistics, Longistics has a worldwide reach and growing presence in China, and other emerging markets around the world. Longistics provides transportation, warehousing and Foreign Trade Zone management operations at FTZ 214, located in the Global TransPark, and FTZ 93, located adjacent to the Raleigh-Durham International Airport. Capabilities include: supply chain studies, vendor managed inventories, transportation, technology, infrastructure, FTZ zone operations, domestic warehousing services, order fulfillment, kitting and sub-assembly, and value-added programs. For more information, visit

Erin Smith
MMI Public Relations
(919) 233-6600
[email protected]

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