February 7, 2012
Pat Long Featured in USA Today

Pat Long, Vice Chairman of Longistics and CEO of Rare Bird Trading, was quoted in an article on Small businesses getting help to increase exports to China.

“A growing number of small and midsize U.S. businesses — many that have never exported to China — are seeking help to do so because of the uncertain global economy,” says Pat Long, chief executive of Rare Bird Trading, an export adviser with offices in Raleigh, N.C., and Suzhou in eastern China.”They realize that in order to grow, they have to expand to international markets, and there is no market bigger than China right now,” Long says.

“The appreciating yuan, by boosting Chinese consumers’ purchasing power, also appeals to U.S. exporters,” she says.


Read more: Small businesses getting help to increase exports to China

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